Simplifying Online Flower Ordering: A UX/UI Case Study for Kriisa

Kriisa is a local flower shop focused on creating meaningful bouquets tailored to each client’s expectations. As the business grew, Kriisa needed a more intuitive and efficient way for customers to order flowers online while maintaining the brand’s warmth and personal touch.

The Goal

Create an intuitive and user-friendly online ordering experience
Reduce friction in the purchase process
Reflect Kriisa’s brand values: warmth, trust, and attention to detail
Allow customers to easily customize bouquets based on their needs

My Role

UX Research
Information Architecture
UI Design
Branding
Prototyping

The Problem

Customers found it difficult to order flowers online in a way that felt personal and straightforward. The existing process lacked clarity, required too many steps, and did not reflect the quality and care of Kriisa’s in-store experience.

The persona

Ana is a busy professional who values meaningful gestures but has limited time. She frequently buys flowers for special occasions such as birthdays, anniversaries, or last-minute gifts. She appreciates quality, aesthetics, and reliability.

Frustrations

Complicated ordering processes
Too many options without guidance
Unclear delivery details or pricing
Websites that don’t feel trustworthy or visually appealing

Name: Ana Martínez
Age: 28–40
Occupation: Professional / Entrepreneur
Location: Urban area
Devices: Mobile-first, occasional desktop use

Goals

Order flowers quickly and easily
Trust that the bouquet will match expectations
Customize orders without feeling overwhelmed
Complete purchases on mobile with minimal steps

Wireframes

The wireframes were created to define the structure, layout, and user flow of the platform before applying visual design. At this stage, the focus was on usability and clarity—ensuring that users could easily browse bouquets, customize their selection, and complete the checkout process with minimal friction.